In the land of olives, also known as Alpilles, the son of an olive oil master, and his young wife set off on an adventure to create a new kind of beauty line. Together, they created a range of innovative cosmetic products inspired and formulated with the olive.

To move beyond the renowned recipe of the famous Marseille soap, they crafted the idea to bring innovative techniques to an ancient product of Provence – the olive.

What resulted, was a moisturizing, soothing, softening, regenerating and tonifying line of skincare products, designed by the couple.

Since the line’s inception, the brand has taken off with a public that is increasingly passionate about clean products. If you can’t eat it, it shouldn’t be on your skin, the  tagline goes. And these products fit the bill.