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box n°22 brand reveal

labelle jewelry

We are very excited to finally share with you all our Box N°22 brand reveal!

For our May Box, Blue & White, we will include a very special something, stylish and elegant, from a new French brand, Labelle.

box n°22 brand reveal

A beautiful adventure began in 2011 when Astrid Graf, the founder, had the idea of creating the very first online concept store for fashion jewelry. Her wish was to put the spotlight on young French jewelry designers, little known to the public, and producing limited series in an artisanal way. She traveled through French cities looking for the best creators that were using pretty material and had impeccable quality, with a true French know-how. Her website quickly became a success in putting forth small creators.

box n°22 brand reveal

In 2016, Astrid decided to take her love of jewelry and make it her own. Already endowed with fine jewelry expertise, it was a natural step to start her own brand. With her brand, Labelle, she offers a selection of bohemian and timeless jewelry with a new collection available at the beginning of every month. You can also find a wide range of personalized jewelry that is made in her personal Parisian workshop – On adore!

We hope that you are as excited as we are for our Box N°22 brand reveal!
If you would like to take a peek at what Astrid has to offer, simply click HERE

Make sure to reserve your May Box for yourself or someone you love before they are sold out!
Click HERE to order.

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Inside The MAY Box
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